Every generation believes it's living through unprecedented change. During my career I've watched organisations adapt to recession, digital transformation, globalisation, sustainability and now AI.
The technology changes. The leadership challenge doesn't. The organisations that succeed aren't always the biggest or the best funded.
They're the ones that make better decisions. Adapt more quickly, and bring their people with them.
Coutts Retail Communications
I learned how organisations win. Managing major accounts including Disney, Sony, Hasbro, Johnson & Johnson and Kraft Foods taught me how businesses earn trust, build relationships and create long-term commercial value.
Understand the client. Create relevance. Build trust.
Disney Consumer Products
I learned how organisations scale. During twelve years at Disney, progressing from Creative Director to Vice President, I learned how strategy, people and execution must align across markets, functions and stakeholders to deliver at scale.
Create clarity. Build capability. Align people.
Direction & Change
I learned how organisations change. Establishing HYDC gave me the independence to challenge assumptions, connect conversations across the business and help leadership teams navigate change without becoming caught in the internal politics.
Step back. Challenge thinking. Create momentum.
Organisations i’ve worked with
Looking back, I realised organisations invited me in because they needed someone who could help people move forward.
Sometimes that meant building leadership capability. Sometimes helping organisations navigate and adapt to significant change. Sometimes aligning stakeholders behind a shared direction; bringing teams together. Always ensuring that ideas translate into measurable commercial outcomes. Those four themes have followed me throughout my career. They've also shaped the way I work today.
I help business regain clarity and the confidence to move forward with purpose.
Helping people understand complex ideas, influence stakeholders and build consensus.
Not simply generating ideas but recognising opportunities others haven't yet seen.
Navigating uncertainty and change across global organisations, entrepreneurial businesses and technical environments.
Turning strategy into measurable results and never losing site of the outcome.
HYDC
What they value is someone who brings a fresh perspective. Someone who's experienced growth from the inside. Someone who can challenge assumptions objectively. That's the role I now play. Helping leadership teams see the bigger picture. Connecting strategy with execution and building confidence during periods of change. Helping organisations navigate growth by bringing clarity to complexity, confidence to decision-making and alignment to execution. HYDC stands for Direction and Change. The two things a growing organisation needs most, especially now, when AI is accelerating everything except people's ability to keep up with all the new opportunities available and pace of decision making. HYDC is a strategic advisory built around my experiences. When you work with HYDC you work with me directly, which means the person setting the strategy is the same person in the room when it has to work.
Recognised For Impact
Open Energi
Jane Armstrong
Director
Regent Coaching
Discovery Channel
Disney
Helping Leaders Navigate Growth
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