Case Studies

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Aldi Süd

Insight

Future-Proofing the Household Range

To identify the next wave of household growth, Aldi Süd needed to look beyond a single market. A broad international audit created a clearer picture of competitors, trends and whitespace across key categories.

Nine markets. One very useful shopping list.
Problem

Need to assess global trends and competitiveness across key household categories.

Approach

Conducted a multi-market audit analysing competitors, trends and brand positioning across the UK & Ireland, USA, Australia, Germany, Slovenia, Hungary, Italy, Switzerland and Austria.

Outcome

Defined clear opportunities for product, brand and range development.

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