Corporate teams lacked structured foresight to guide innovation and challenge future assumptions.

Developed future scenarios of the world in 2050, based on macro trends, (STEEP factors) demonstrating how each will affect the world of retail and packaging. These were based on extensive research, including over 40 interviews with futurists and industry experts. Not predictions, but tools to test strategies, challenge assumptions and spark fresh thinking about the decades ahead. The content was supported by films, white papers, presentations and workshops.

Four versions were researched and aligned to the innovation pipeline and used to strengthen their thought-leadership programme.

The Tough Alternative - What if we don't make the right choices on climate, geopolitics, and technology adoption?

Accelerated Evolution - What happens if the powerful hange drivers we see today continue at pace and extend into 2050?

Recovering the Past - While AI is set to revolutionise the world behind the scenes, what if consumers push back against the amount of tech they are exposed to?

A High-Tech Future - What would the world look like if businesses, governments, and consumers alike all embrace technological change?