CN Seeds Case Study: Leadership & Brand Alignment

Case Studies

CN Seeds

Positioning

Leadership & Brand Alignment

CN Seeds had growth ambition, expertise and momentum, but its external brand was not keeping pace. The opportunity was to align leadership around a stronger positioning and translate that ambition consistently across every customer touchpoint.

If the business has grown up, the brand should too.

Problem

Growth ambition was not reflected in brand perception.

Approach

Executive alignment combined with full brand repositioning, photography, brand identity, social strategy, brand films and training.

Outcome

Significantly elevated the brand profile and cohesive cross-channel presence.

"Harriet developed a new image and brand for the our Company which in turn has raised our international profile significantly. It has been a fantastic experience rebranding our business and with Harriet's leadership and creativity it has been truly very successful."

CN Seeds

Craig Thomas

Commercial Manager

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