Aura Case Study: New Brand Launch

Case Studies

Aura

Positioning

New Brand Launch

A new brand has one chance to make a confident first impression. Aura needed a market entry platform that made the proposition feel credible, distinctive and scalable from launch.

First impressions are expensive to redo.

Problem

New brand required a compelling market entry strategy.

Approach

Brand positioning, visual identity, photography direction and launch communications.

Outcome

Confident introduction with cohesive and scalable brand presence.

"Harriet helped us turn a new proposition into a confident consultancy. The positioning, identity and launch communications gave the business a coherent platform that could scale from day one."

Aura

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