Case Studies

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Sun Chemical

Positioning

Interpack 2026 Campaign & Content System

Sun Chemical was moving from a product-led to a solutions-led offer, but fragmented messaging made the shift difficult to see. Interpack created the opportunity to turn that transformation into one coherent audience journey.

One exhibition. Many solutions. One story, please.
Problem

Fragmented messaging across segments limited clarity on the shift from product-led to solutions-led offer.

Approach

Developed a unified campaign narrative, multi-platform content system and AI-led feature wall to guide engagement across Insight Lab and Solution Stations.

Outcome

Stronger brand clarity, improved engagement and increased digital interaction.

Case film

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"Harriet helped us turn a complex offer into one clear campaign story. The content system created greater consistency across the experience and made it easier for us to stand out from the competition and our target audience to understand our solutions-led direction."

Sun Chemical

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