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Open Energi

Positioning

Category Positioning in Energy Tech

Complex technology can lose momentum when its value is difficult to explain. Open Energi needed a clearer commercial story that made its technical advantage understandable and credible in an emerging energy category.

Brilliant technology still needs a human sentence.
Problem

Complex energy proposition lacked clarity in an emerging sector.

Approach

Brand positioning framework and identity system articulating commercial and technological advantage.

Outcome

Sharper category positioning and improved stakeholder confidence leading to acquisition strategy.

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"Harriet made a complex technology proposition much easier to understand commercially. Her strategic thinking helped us articulate our value, prioritise workload and provide greater clarity for stakeholders as well as more confidence for investment."

Open Energi

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