Case Studies

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UK Retailers

Insight

Tailored Retailer Research & Marketing Activation

One retail story rarely works for every retailer. The challenge was to move from broad messaging to account-specific insight, creating more relevant conversations with major UK retail partners.

Same brand. Different buyer. Different conversations.
Problem

Brand required tailored engagement with major UK retailers.

Approach

Retail-specific research, account-based marketing and targeted landing pages.

Outcome

Improved strategic dialogue and strengthened retail relationships. PR exclusive with The Grocer obtained.

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"Harriet helped us move beyond one-size-fits-all messaging. Her retailer-specific insight gave each account a more relevant reason to engage and opened up stronger strategic conversations."

Aura

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