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Trends & Product Positioning

A trend only creates value when a buyer can see what to do with it. This project translated emerging consumer and design direction into a product story that was relevant, tangible and ready for retail conversations.

Trends & Insights, meet the shopping basket.
Problem

Retail buyers required compelling trend-led product narrative.

Approach

Trend translation into retail pitch decks, product positioning & packaging guidelines.

Outcome

Stronger buyer engagement, commercial traction and retailer placement.

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"Harriet has a real ability to translate emerging trends into product stories buyers can immediately understand. The result was a clearer proposition, stronger pitch and more commercially relevant range direction."

Discovery Channel

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