Case Studies

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Aura

Insight

Consumer Research & White Paper Programme

Thought leadership earns attention when it is backed by evidence. Aura wanted a credible, insight-led point of view on sustainable packaging and recycling that would engage brands, retailers and the media.

Opinions are useful. 2,000 of them are better.
Problem

Need for credible, insight-led positioning within category.

Approach

Qualitative consumer research and white paper analysis of shifting consumer attitudes to sustainable packaging and recycling for PR amplification across a sample of 2,000 consumers from the US, Canada, UK, France, Germany, Italy and Spain.

Outcome

Enhanced brand awareness and 10 key takeaways for brands and retailers to improve their efforts, alongside increased brand engagement reaching a global audience of over 196M.

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"Harriet brought structure and commercial relevance to the research, turning consumer evidence into a compelling thought-leadership story that strengthened engagement with brands, retailers and the media. The article placed front page of the Wall Street Journal reached in excess of 196 Million people"

Aura

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