Case Studies

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Mattel

Positioning

Product Pitch & Design Strategy

Great product ideas still have to win over retail buyers. Mattel needed a stronger story-led approach that connected concept, category and presentation into a scalable product pipeline.

Even great toys need a grown-up sales story.
Problem

Global portfolio required compelling new product concepts for designated retail buyers.

Approach

Story-led pitch development, conceptual product direction, category alignment and sales presentation training.

Outcome

Successful buyer engagement and scalable product pipeline.

Case film

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"Harriet brought commercial storytelling and creative direction together brilliantly. The work gave buyers a compelling reason to engage and a stronger platform for future product development."

Mattel

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