Case Studies

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Disney

Positioning

Global FMCG Branding

Disney needed a healthier global FMCG proposition that could satisfy regional product requirements without sacrificing brand consistency or commercial performance. The answer had to work for markets, licensees and consumers at scale.

Healthy choices. No commercial crash diet required.
Problem

Licensing portfolio required viable ‘Better for You’ FMCG strategy aligned to regional requirements without impacting revenue.

Approach

Multi-category packaging designed for global consistency and incorporating regional product criteria.

Outcome

Successful licensee rollout and training, resulting in extraordinary commercial success.

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"She has a razor focus and acute analytical ability and is a highly creative, original and challenging thinker"

Disney Consumer Products

Marion Brand

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Creative Director

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