Product Management & Marketing teams require the foresight and data needed to navigate regulatory change, sustainability demands and evolving consumer expectations.

Commissioned by Aura to support its parent company, Sun Chemical, the programme combined horizon scanning, macro trend analysis, data intelligence and workshops to translate external change into future-ready product and marketing decisions, while also supporting wider client and prospect engagement.

Equipped Sun Chemical teams with clearer market context and innovation priorities, while giving the marketing team a strategic insight platform to strengthen conversations with clients and prospects.